About.
Lucille DeHart
Lucille is a dynamic and results-oriented leader with extensive experience driving business, consumer and marketing initiatives by leveraging strategic insights, improving brand evolution and launching digital programs across global media and sales channels.
She is proficient in data processes, database management, CRM, marketing automation, digital media and social media platforms with specialties in creating marketing plans, developing content strategies and delivering integrated marketing and communication programs.
COMPANY EXPERIENCE:
Bed Bath & Beyond
Tristar Products
Hanes Brands/Maidenform
Polo Ralph Lauren
TUMI
Liz Claiborne
Westfield International
.jpg)
Credentials & Certifications
Mini MBA Digital Marketing, Rutgers University
Digital Marketing & Social Media Analytics-MIT Sloan
BA English/Communications, Summa Cum Laude, FDU
Social Media Certification, SMMU
American Management Association-FInance
Lean Six Sigma-White Belt
Center for Creative Leadership
DMA Database Marketing
Marketing I & II, Michigan Sate University-ICSC
National Center for Database Marketing
.PNG)
Writing Experience
SharpHeels.com
"Content Strategies for Marketing Professionals,"
Inside the Minds, Thomas Reuters
Scene and Heard, NJ Voices
"How to Market Your Center for Results" ICSC Guide
Homer Honor Society of International Poets
Awards & Honors
DMA Marketing Hall of Femme
Top 20 Women in Marketing
MOXIE Awards Best Digital Marketing Campaign
Top 50 Women in Branding
Memberships & Recognitions
Producer: ANYTHING IS POSSIBLE-legacy of Jack LaLanne
Featured documentary at Tribeca Film Festival
Board of Advisors, FDU
Marketing Advisor, Botasci.com
Member, CO-LAB, Fourth Floor
Member: DMA, NRF, Shop.Org, WIRLC
Keynote speaker-Infogroup, Total Retail, Argyle Forum
Portfolio & Case Studies
Contact us for a short review of our career highlights :
Delivered 1.0 million new customers and $30 million in incremental sales for Bed Bath & Beyond
Drove 350,000 new video views for Fusion Life Brands
Achieved 100,000 film downloads in first month of Tri Star Products documentary launch
Grew weekly Genie Bra web sales by 850%